Created by songwriter Freddy Wexler, the show, which follows a guitar-playing kid in a futuristic world, is now streaming.
Nickelodeon’s first original animated series for YouTube, Kid Cowboy, is now streaming on the Blaze and the Monster Machines channel. New content will roll out regularly across the brand's ecosystem of preschool channels, which are designated as Made for Kids on the platform.
“Over the past five years, we have invested to build one of the strongest and largest YouTube networks in the industry,” said Ashley Kaplan, Executive Vice President, Nickelodeon Unscripted & Digital Franchise Studio. “While this allows us to support our iconic franchises, it also allows us to introduce new IP where the largest share of kids are. We are excited to partner with visionary creator Freddy Wexler to bring the vibrant, musical world of Kid Cowboy to life--launching a new era of characters and content that resonates deeply with the next generation of kids across the globe.”
Kid Cowboy follows a guitar-playing kid as he keeps watch over the diverse, futuristic kid world of Esperanza, fighting for good in the name of The Cowboy Code: “Be Brave! Be Kind! Be True!” Through the use of immersive Spanish language and interactive play-along adventures, Kid Cowboy invites preschoolers to use critical thinking and solve missions.
The music-driven series is created by songwriter/producer Freddy Wexler, and executive produced by Wexler and Emilio Estefan.
“Kid Cowboy is a futuristic playground of flying robo-horses, incredible music, and a cast of kids as diverse and dynamic as the stories they're living,” said Wexler. “The move to premiere it on YouTube signals a strategic pivot to meet audiences where they are - on digital-first platforms - while setting a new standard for how franchises are born. Kid Cowboy isn't just a show; it's a reimagining of cowboy culture and a new blueprint for how kids' entertainment can evolve in a world dominated by streaming and short-form content.”
“Growing up, I never saw kids like me in Westerns, and this series changes that,” added Estefan. “Through the adventures of Kid and Luna, I hope children everywhere see themselves reflected on screen, while also learning the values of bravery, kindness, and staying true to themselves. I was so happy when Freddy called me to be a part of this incredible experience.”
Production for the Nickelodeon Unscripted & Digital Studio is overseen by Kaplan; Eliza Hart, Vice President, Preschool Development; Marc Cantone, Vice President, Preschool Digital Content; and Kyle Cushman, Senior Vice President, Strategy.
Source: Nickelodeon
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
