Argentina-based creative agency Ronda creates a new look and brand identity for popular kids channel Nickelodeon.
Argentina-based creative agency Ronda has created a new look and brand identity for popular kids channel Nickelodeon. Ditching the famous bright orange splats, Ronda created new adorable animated 3D characters as the new identity for Nick.
Created in collaboration with funjob, the new branding centers around the idea of characters attempting to build the Nickeledeon logo in a number of ways. The challenge was to design characters that would be appealing to kids, while not losing the recognizable structure of the original logo. The result is both original and adorable, with design and animation to match.
Watch the new brand identity clip, below:
Source: DesignTaxi
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
