MarVista Entertainment to introduce 52 half-hour episodes of the highly successful animated action series from Dentsu Entertainment, ‘Little Battlers Experience,’ to partners throughout Latin America.
Los Angeles, CA -- Following the recent announcement by Nicktoons confirming the order for a second season of Little Battlers eXperience (LBX), the popular animation franchise from Dentsu Entertainment USA, Inc. (Dentsu), MarVista Entertainment has acquired Latin American rights to the series. The acquisition was announced today by MarVista Entertainment CEO, Fernando Szew.
“LBX is a runaway hit in Japan, and has proven its appeal to young audiences in the US since its launch on Nicktoons last year, confirmed by the recent second season order for the series,” commented Szew. “We are delighted to partner with Dentsu to introduce the series to children across Latin America where we believe it will be enthusiastically received.”
“MarVista Entertainment’s expertise in the licensing of properties targeting boys will be invaluable to us as we launch LBX into the Latin American marketplace,” added Mr. Marc Harrington, Sr. VP, Global Strategy & Development at Dentsu Entertainment USA, Inc. “We look forward to introducing LBX to children throughout the region.”
The LBX franchise—an original concept created by LEVEL-5, Inc. and adapted by Dentsu for broadcast in the United States—follows the adventures of miniature customizable robots and the kids who interact with them. In Japan, over 100 episodes have aired in a prime-time programming block on TV Tokyo with major ratings success.
LBX debuted on Nicktoons in the US in August 2014, quickly establishing a solid footprint, which has led to the additional 26-episode order, to debut in fall 2015. The first season of LBX is currently running on Nicktoons and will repeat prior to the second season premiere. The series is supported by a robust LBX show branded website.
In fall 2014, Bandai America launched its first line of LBX figures in their revolutionary new line of construction toys—highly detailed action figure model kits called SprüKits. Additional recent product launches at retail include apparel from Fifth Sun, posters from Trends International, and an 80-page glossy art book from Zwyer Industries.
In season one, it is year 2050. The young hero Van, along with his friends and their robots, engage in a series of battles against forces of evil that wish to undermine the LBX. Ultimately, they are triumphant. A year later in season two, we find Van teaming up with a new friend, Hiro. Together, they lead a collaborative effort with their allies to confront a new, far more sinister threat.
Source: MarVista Entertainment
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
