Expansion strategy includes new worldwide multi-year distribution agreement with global entertainment streaming service Netflix.
LONDON -- Global video content distribution company Kedoo Entertainment has announced a raft of licensing and distribution partnership deals for the hit animated children’s show Booba produced by 3DSparrow.
As part of Kedoo Entertainment’s expansion strategy for Booba, the company has signed a worldwide multi-year distribution agreement with Netflix, the global entertainment streaming service. Booba began airing on Netflix from July in Netflix’s children’s animation category.
In addition, Season 2 of Booba is licensed to the distribution partner, Monster Entertainment. Monster will now offer all 52 four-minute episodes of Booba to broadcasters worldwide. Booba is currently broadcast on De Agostini’s Italy kids channels Super! and DeA Junior, as well as the Russian public broadcaster kids channel Karusel.
And following the show’s huge success in Russia, Kedoo Entertainment and 3D Sparrow have appointed Plus Licens, a leading licensing agent for the region, where it will be responsible for building a local Consumer Products program covering all major lines alongside promotional activities that will further build on the success of Booba in Russia and the CIS territories.
Licensed from animation content creative company 3D Sparrow, Booba follows the adventures of a funny and curious 70-centimeter-tall creature who creates chaos and entertainment wherever he goes. The global sensation was first launched in 2016 on YouTube, achieving 2 billion views and regularly attracting more than 80 million views each month.
“The organic growth and global success of Booba has surprised us in many ways with children around the world taking Booba into their hearts and homes,” said Kedoo Entertainment COO Oli Bernard. “We are excited to be taking Booba to the next level with new partnerships that support our vision to expand and increase the audience of Booba around the world as well as the launch of a much anticipated Consumer Products program.”
Source: Kedoo Entertainment
