Imira Ent. Hires Head Of Licensing

Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, is growing its licensing division with new appointment Julian Barbier as Head of Licensing.

Press Release from Imira Entertainment

Barcelona, 20 July 2011: Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, is growing its licensing division with new appointment Julian Barbier as Head of Licensing.

Barbier joins Imira from Biplano in Spain, where he handled the licensing of major brands for clients including Dreamworks Animation, Nickelodeon and Sony Pictures. At Imira, he will be tasked with managing and developing the company’s properties in Spain and Portugal, as well as creating and managing an international network of local licensing agents for Imira’s slate of entertainment brands.

Sergi Reitg, Managing Director at Imira Entertainment said: “We are seeing increased demand for consumer products as the presence of our television properties grows in domestic and international markets. We offer a unique one stop shop when TV & Licensing & Merchandising rights are managed jointly. With Julian’s appointment we have a strong team in place to drive our licensing and merchandising plans forward. His wealth of experience will help to further exploit the potential of our properties both in Spain and Portugal and globally.”

Julian Barbier, Head of Licensing at Imira Entertainment said: “Imira's projects present the challenge I was looking for: developing consumer products programmes for brand new properties on an international basis. The mix of production, TV sales and licensing represent lots of potential growth and success for Imira properties in the industry. I'm proud to be part of such a great team at Imira, and believe that we will achieve great goals together.”

Imira has a wide-ranging slate of licensed entertainment properties including in-house productions Lola & Virginia, Sandra, the Fairytale Detective and Saari alongside successful third party brands such as H2O:Just Add Water and The Elephant Princess from Jonathan M Shiff, ZDF and ZDF Enterprises’ and Kumis®, a colourful Japanese-inspired, seven year old brand created by Spain’s La Habitación de Nekane. New brand TV series with International Licensing rights will be announced shortly.

Barcelona, Madrid and Vitoria based Imira Entertainment www.imiraentertainment.com is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 4,000 half hours of premium kids programs, including animated feature films.