Twentieth Century Fox has bought the rights to the character "Emily the Strange" with the intention to the turn the property into a live-action/animation feature, reports VARIETY. Twentieth Century Fox Animation president, Chris Meledandri, struck the agreement with creator Rob Reger and his Cosmic Debris Etc. Meledandri along with vp John Cohen will shepherd the project.
Emily the Strange is a scrawny 13-year-old whose gothic look mirrors her adventures. Reger created the character in 1993 and exploited it via promotional stickers, skateboards and T-shirts that he disseminated from his garage. Now the brand in a multi-million dollar franchise, including an apparel line, three bestsellers published by Chronicle Books and an upcoming quarterly from Dark Horse Comics.