Disney announced the renaming of its videogame business unit to Disney Interactive Studios at the company's investor conference in Orlando. Disney Interactive Studios' svp/gm, Graham Hopper, commented, "This change reflects our focus on creativity, the weight of Disney content in our portfolio, and the enormous value consumers see in the Disney brand."
The business unit formerly known as Buena Vista Games will now be known as Disney Interactive Studios and will publish both Disney and non-Disney branded videogames for all platforms worldwide. Videogames will be published under the company's strong consumer brands including Disney, ABC and Touchstone.
Disney Interactive Studios is the interactive entertainment affiliate of The Walt Disney Co. Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform videogames and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California and has four internal game development studios around the world including Avalanche Software, Fall Line Studio, Propaganda Games and Climax Racing.
For more information, log on to www.disney.com/videogames.
Rick DeMott
Animation World Network
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