Atom is hip to shorts
Atom Corp., a new entertainment company aiming to distribute short animated and live-action films, has opened shop. The start-up firm has already established alliances with cable networks such as HBO and Sundance Channel, online services including Disney's Go Network/Infoseek, Mr. Showbiz, Reel.com, Warner Bros. Online and Film.com, the high-speed broadband service @Home, as well as airlines such as Air New Zealand, Air Canada and Continental Airlines.