Paris-based Mac Guff Ligne Walks Dinosaurs For Lego
Paris-based Mac Guff Ligne, a part of the Ron Soodalter Associates International consortium of post-production studios, has finished two 3D dinosaurs for a new Lego commercial. The 30-second "Dino's Dinner" spot combines walking and talking dinosaurs in live-action settings juxtaposed against kids playing with their Lego sets. Mac Guff Ligne, which produced the spot for New York ad agency Lowe, Lintas, used the Web as a means to deliver the images to the client. "I think this arrangement worked brilliantly," said spot producer Eve Frumkin of Lowe, Lintas.