Popeye the Sailor makes his newest appearance in the Toronto-based
TOPIX/MAD DOG, Chuck Gammage Animation and Generator Film produced spot for
Campbell's Soup. The 30 second spot for new Chunky Prime Rib features
integrated 3D animation, live-action and cel animation. Our hero Popeye
opts for a can of Chunky soup over his standard spinach to save the lovely
Olive Oyl. The spot was produced for Toronto-based ad agency Young &
Rubicam. TOPIX/Mad Dog producer Anne Deslauriers oversaw the 3D animation
and cel work done at Chuck Gammage. Nadine Grey produced the live-action
footage at Generator Films. The commercial currently airs in Canada.