‘Star Wars’ Tops LIMA Licensing Awards

Disney Consumer Products’ ‘Star Wars’ wins four awards at Tuesday night’s 2016 LIMA International Licensing Awards.

Pottery Barn ‘Star Wars’ collection wins LIMA award for Home Decor.

NEW YORK -- Disney Consumer Products’ Star Wars won four awards at the 2016 LIMA International Licensing Awards, while Hot Topic took home Retailer of the Year for Doctor Who. For the first time, a European venue was selected as the winner of the Location-Based/Experiential Initiative Award, AMC and Parque de Atracciones de Madrid (Striker Entertainment) took home the trophy for its The Walking Dead walk-through attraction. Winners in 20 categories were announced during LIMA’s annual awards program, held at the 2016 Licensing Expo at the Mandalay Bay Convention Center, Las Vegas.

“This year’s award winners are definitive leaders in their respective categories and across the entire licensing landscape. Once again, nominees and award recipients truly exemplify licensing excellence in all corners of the globe,” commented LIMA President Charles Riotto.

Here is the full list of LIMA’s 2016 International Licensing Awards winners:

Licensed Program

Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group

Celebrity/Fashion: cupcakes and cashmere – represented by Brand Central, LLC

Character/Toy Brand: Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.

Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group
Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment, LLC

Film/TV/Entertainment – Animated: Peppa Pig –Entertainment One

Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens –Disney Consumer Products & Interactive Media

Food & Beverage/Restaurant: Corona, Constellation Brands – represented by Joester Loria Group
Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media

Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented by Striker Entertainment

Retailer: Hot Topic – Doctor Who licensing program

Sports: NFLPA

Licensed Product

Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint

Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)

Food/Beverage: The Republic of Tea for Downton Abbey

Health & Beauty Aids: Lovehoney for Motörhead Official Pleasure Collection

Home Decor: Pottery Barn for Star Wars Millennium Falcon Bed

Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection

Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid