International TV production and licensing company signs a three-year master toy renewal deal with Fisher-Price for undersea preschool adventure property ‘Octonauts.’
Fisher-Price has been Silvergate’s toy partner for Octonauts since 2011, with the brand established as a leading preschool toy property in the United States, UK, Europe, Australia, and Korea. A successful toy launch is underway in China, with Russia to follow this Fall. Fisher-Price plans to launch over 20 new toys in 2016, based around a fantastic “Year of Slime” play pattern.
Waheed Alli, CEO, Silvergate commented, “We are thrilled to have renewed our partnership with Fisher-Price demonstrating our commitment to working with world-class partners to develop fantastic toys. Octonauts is now truly a global property, and continues to go from strength to strength as a unique and exciting pre-school brand. As the show gains popularity in new markets, we look forward to millions more children enjoying Octonauts toys at home.”
“We’ve really enjoyed bringing the underwater world of Octonauts to life thanks to a globally relevant aquatic and rescue theme that’s so toyetic that the toys jump out of the show,” remarked Susie Lecker, EVP Chief Brand Officer, Toybox Division, Mattel Inc. “Silvergate’s dedication to support Octonauts with continuous new content paired with an aggressive pursuit of content distribution makes them a terrific partner.”
Under the three-year master toy license, Fisher-Price has global rights to develop pre-school playsets, vehicles, figures, plush, and electronic learning aids.
