This beautiful and dramatic commercial was created for the re-brand of Portuguese bank BANIF.
Rushes' Richie White, lead Flame artist on the project, said, "The guys from Minisiterio Dos Filmes came to us with a script and storyboard, which used BANIF's centaur logo for inspiration. Shot just outside Marrakech in a stunning location, Minisiterio Dos Filmes used a specialist camera which allows hand-cranked filming and double-exposure to create dramatic in-camera effects."
In this commercial we see a man and horse riding through the vast, sun-drenched, landscape as dirt and dust flies in their wake. They travel toward an old ruin in which the metamorphosis occurs; man and horse transform into the mythical centaur. The overall feel of the commercial is of speed, intensity and drama.
White composited the centaur shots using Flame to combine man and horse into one seamless being. Using two separate plates with points painted directly on the two bodies, White tracked together muscle and body structure of man and horse to move as one, before adding lighting and texture elements to blend them together.
Rushes' Flame Artists Paul Hannaford and Marcus Wood created a slick logo animation using distorted logo elements shot through warped glass, and then composited centaur shadows.
Rushes Colorist Adrian Seery said, "The Director and DOP used every trick in the book on this job. A very brave move in these safe days of post-produced commercials. They used multiple exposures, cross-processing, experimented extensively with camera shutter-angles, hand-cranking, over-cranking and almost every other camera technique you care to mention. In short, a telecine person's dream job."
Credits:
Title: CENTAUROProduct: BANIFAgency: Brandia CentralCreative Director: Marco DiasProduction Company: Ministerio Dos FilmesDirector: Jose Pedro SousaProducer: Alberto M. RodriguesDOP: Carlos LopesPost Facility: RushesRushes Producer: Anthony McCaffreyTelecine: Adrian SeeryFlame Artists: Richie White (Lead Flame), Paul Hannaford, Marcus Wood, Omar Akkari
