NVIDIA reported that the rapid adoption of its leading family of 3D graphics processing units (GPUs) has moved it into the number one spot in the Microsoft DirectX 9.0, or high-end performance segment of the market, rising from 26% share in the second quarter of 2004 to 64% share in the third quarter of 2004, according to market analyst firm Mercury Research.
"Our objective in the quarter was to take back the high-end of the desktop PC market," stated Dan Vivoli, evp of marketing at NVIDIA. "Through the GeForce 6's stunning performance and an unmatched DirectX 9 feature set, we have been able to not only win a majority of the benchmarks, but also 100% of the Shader Model 3.0 market. Now that we've solidified our position in the high-end, we are poised to continue driving the GeForce 6 Series deeper into the market."
The success of the NVIDIA technology in the third quarter of 2004 was a result of the company's ability to deliver two new GPUs, the NVIDIA GeForce 6600 and the GeForce 6600 GT, in addition to its award-winning GeForce 6800. Now with the GeForce 6200, NVIDIA has the industry's only top-to-bottom GPU family that supports Microsoft DirectX 9 Shader Model 3.0 technology.
The award-winning GeForce 6 series feature NVIDIA UltraShadow II technology to deliver blazing speeds for next-generation, shadow-intensive games such as DOOM 3.
NVIDIA Corp. (www.nvidia.com) is a worldwide leader in graphics and digital media processors. NVIDIA is headquartered in Santa Clara, California, and employs more than 2,000 people worldwide.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
