Mighty:Pictures has created an edgy 15-second spot heralding the highly anticipated new DVD release of REN & STIMPY: THE LOST EPISODES, a Spike TV property.
The four-year old company, headed up by partners Charlie Sadoff and Mary Matyas, has long been associated with the show, explains Sadoff. "This is the fourth REN & STIMPY spot weve been called upon to create for the Paramount shows DVD release," says Sadoff. "We've also produced the trailers for each of those DVDs, as well as a number of longer format TV spots.
As risque as REN & STIMPY has been over the years, this spot is even more over the top and loaded with sexual innuendo. Mighty:Pictures biggest challenge was keeping it within broadcast standards without loosing that edge. The process began with the company receiving all the new DVD release material.
"The client worked with show creator John K., and briefed us, conveying all their talking points and what they wanted to emphasize, and then once again trusted us to run with it, notes Matyas. "After we came up with the concept, M:P writer, Howard Kleinman, a devoted REN & STIMPY fan whos written numerous trailers and spots for the show, scripted the copy.
Mighty:Pictures designed the graphics, created the effects, selected the music and then their staff editor, Andrew Romero, cut the spot. They also did all of the sound design in-house, cast the voice-over talent and supervised the mix.
As for the visual effects, we knew we had to show the DVD product box, so instead of just throwing it up there in a tag, we always try and integrate it into the cartoon itself and make it look like Ren & Stimpy are interacting with the box. Exploring our options until we find just the right scene to incorporate it into is always fun."
SpikeTV senior director/on air operations, Iness Moskowitz notes, Working with Mighty:Pictures is always a great collaborative experience. They took the project from concept to completion and successfully promoted the show and the brand.
Were committed to building upon its diverse commercial client base. The fact that we can provide clients with everything from the concept through the completion of a commercial gives us a lot of latitude. says Sadoff. "We really enjoy that kind of creative freedom," Sadoff adds. "Conceiving and producing spots for REN & STIMPY is a kind of a commercial break for me and my staff, and it doesn't hurt that we happen to be the target audience, and we love the show and really get it."
Mighty:Pictures offers an award-winning, collaborative team of talent that specializes in taking high-end movie trailers, documentaries, network programming, promos and spots from concept, script, production and editing through music, sound design, audio post and finishing, creating deliverables in standard or high definition. For additional information, go to www.mightypics.tv.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
