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Mattel Inks Deal with Amberwood for RollBot Toys

Amberwood Ent. announced today that it has entered into an agreement with Mattel, Inc. to produce toys and other products based on the 3D animated action-comedy series ROLLBOTS (26x30). The series is in full production and was commissioned by Canada's YTV, a division of Corus Ent. Inc.

In making the announcement, Jonathan Wiseman, VP of Sales & Acquisitions at Amberwood -- a producer, financier and distributor of animated and live-action television series, specials and features -- stated, "We are pleased to have entered into this agreement with Mattel. It demonstrates the appeal of the property and will certainly have a positive effect on the brand."

Based on an original idea by Michael Milligan, ROLLBOTS are perfectly round robots that roll at extreme speeds on roller-coaster type tracks through Flip City, a community that contains 11 different tribes of rollbots.

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Jon Hofferman is a freelance writer and editor based in Los Angeles. He is also the creator of the Classical Composers Poster, an educational and decorative music timeline chart that makes a wonderful gift.
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