Kidtoon Films has hired veteran kids marketing expert Jill Newhouse Calcaterra to secure promotional and marketing opportunities for their growing theatrical distribution program. Newhouse Calcaterra will be focusing her efforts on securing regional retail promotions, advertising partnerships and membership organizations.
Newhouse Calcaterra has been consulting in the kids entertainment business for nearly six years. Prior to that she was VP, Partnerships and Promotions at Nelvana/Corus Entertainment. Newhouse Calcaterra also consults with SIMON MALLS, Kidgits Program, and Decode Entertainment.
Specializing in bringing new, G-rated animated movies to theaters for kids and families during weekend matinees, Kidtoon Films is a subsidiary of Sabella Dern Entertainment, a property creation and animation studio that develops, enhances and re-brands global intellectual properties. Since it's inception, Kidtoon Films has successfully released 35 G-rated movies at over 100 theatres nationwide, including the new TOM & JERRY movie, THE FAST & THE FURRIEST, WHERE'S MY MUMMY?, ARTHUR'S MISSING PAL, and RUNAWAY RAINBOW. For more information, visit www.kidtoonfilms.com.
