Celebrity Deathmatch Enters UPN Ring
In a pledge of support for its fledging network, Viacom has agreed to let UPN air episodes of MTV's clay-animated series CELEBRITY DEATHMATCH as a compliment to GARY & MIKE. So far UPN has the rights to 7 choose reruns of DEATHMATCH with an option for 13 more. As part of the arrangement, MTV and UPN will cross-promote each other's airings of DEATHMATCH and MTV is considering a broadcast of GARY & MIKE after it nods on UPN. "It's great to be a part of Viacom," UPN COO Adam Ware said.