Burger King big with babies
The Burger King tie-in with Paramount Pictures and Nickelodeon Movies The Rugrats Movie has done wonders for the fast-food chain by boosting sales and increasing traffic to near record levels in U.S. Burger Kings. In the first week of sales, Rugrats-themed Kids Meals and watches topped some of the companys greatest promotions ever, including The Lion King and Pocahontas, which ended up selling 50 and 55 million premiums respectively.