"From the moment I first saw Eli's reel, I knew I discovered something special," Di Girolamo said. "Eli has a quirky, instantly recognizable visual style, unique to commercials today. By bringing together a perfect symmetry of cinematography, production design, casting, wardrobe and postproduction, Eli's work transports you to a magical place of wonder."

"I'm very approachable," Sverdlov commented. "It's much the same feeling I experience working with Michael and Steve and Station Film. I spoke with a few companies, but I felt at home immediately with Station. When I work, I sit down side by side with clients to develop ideas and find solutions. I have been called a 'magician' because I always find a way to make spots bigger than what people expect. And I feel like I've done my job well when people tell me they got goose bumps watching my commercial."

"Eli is already generating a lot of interest and excitement from our clients," Orent commented. "I think our business is primed for a storyteller like him, a fantastic filmmaker with a passion for his work that is contagious.  We're thrilled to have Eli on board so agencies can tap into his imagination and very unique style."

Sverdlov, who is currently prepping a commercial in Turkey, is a leading commercial director in Europe and his native Israel. His body of work includes projects out of agencies in the U.S., Western Europe and China filmed all over the world for brands such as Subaru, Yoplait, Orange, Pepsi, Peugeot, Barilla, Buggies and many more. Standout spots include Orange's "Hollywood" (Shalmor Avnon Amichay Y&R), which chronicles the journey of the Hollywood sign letters across gorgeous cross-country vistas as metaphor for Orange delivering Hollywood movies straight to your laptop; and Subaru's