Burger King, a leading hamburger chain, has decided to back RUGRATS IN

PARIS with a licensing campaign to coincide with the film's Thanksgiving

release. Burger joint cross promotion of films released in the holiday

season means big money for both parties. Burger King opted to work out a

deal with the Nickelodeon/Paramount sequel to RUGRATS: THE MOVIE, which it

backed in 1998, instead of DR. SEUSS' HOW THE GRINCH STOLE CHRISTMAS,

starring Jim Carrey. Insiders say Burger King may drop US$20 million into

marketing and ad campaigns for the film. Nick and Burger King have plans to

create an original Web site to highlight the promotion, along with material

on Nick.com and in Nick Magazine. To date, the first RUGRATS feature has

made US$105 million in the U.S. Burger King is banking on the idea that

kids can recognize the Rugrats better than the classic mug of the Grinch.