Multi-platform kids' service Kabillion has launched a new kids- and pet-friendly microsite in conjunction with Crazy Pet, LLC., a U.S.-based interactive entertainment and educational licensing company that promotes pet-derived values. In addition to participating on Kabillion's VOD and broadband channels, Crazy Pets will also provide interstitial programming featuring live-action joke videos, animated shorts and tips for proper (and fun) pet care and training. The strategic partnership taps into the U.S. pet industry market, which generated an estimated $38 billion in 2006.

The new microsite features the popular Crazy Pets characters in a variety of activities, games and videos. Interactive areas of the microsite also include a caption contest, Crazy Pet of the Week photo contest and Joke of the Week, as well as IM icons and wallpapers. Everything is built around the Crazy Pet theme of "Characters Building Character."

The new microsite is at www.kabillion.com/crazypets.