eOne has re-upped its licensing deal with Kurt S. Adler for Christmas items, left, and signed up CSS Industries for items related to Valentine’s Day and Easter.

NEW YORK -- Entertainment One announced new licensing partners and contract renewals designed to boost Peppa Pig’s consumer products program and further extend the brand’s retail presence in the United States and Canada.

The growth of the property is buoyed by the ongoing production of new episodes and content, which drives consumer demand for licensed merchandise across an array of categories.

eOne is expanding the brand’s licensing program with a fresh crop of partners, including: CSS Industries, which is on board to produce seasonal classroom exchange products and accessories for Valentine’s Day and Easter; and PTI Group, for character treat buckets ideal for parties and Halloween.

eOne also has renewed several long-standing partnerships in the U.S. and Canada including: Amscan, for party goods including tableware, decorations, favors and invitations; Kurt S. Adler, for Christmas ornaments and decorations; and Palamon, for Halloween costumes.

“Young viewers and their families just can’t get enough of Peppa Pig and they’re always looking for new ways to incorporate the brand and its characters into their lives,” said Joan Grasso, eOne’s SVP of licensing -- North America, family and brands. “We’re delighted to welcome our newest partners and extend our current collaborations to provide Peppa Pig fans with even more imaginative products to celebrate special holidays and occasions.”

Peppa Pig is a popular preschool entertainment brand that continues to generate more than $1.2 billion in global retail sales per year. The brand has more than 1,000 licensees worldwide with more than 80 partners in the U.S. and 50 in Canada.

Source: eOne