Curt Roth has been named CEO and chairman of ExtraTainment.com, a content creator focusing on short cartoons for the Internet, WAP and third generation mobile phones. Before joining ExtraTainment.com, Curt Roth was founder and president of GSM Information Network (GIN), a service provider supplying information services to over 14 digital mobile phone operators worldwide. Hubert Roth, founder and COO of ExtraTainment.com, said, "I am confident that this company will become a stunning success and has all the ingredients available to become a world player within a short time."