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Home > Blacklist and Golden Wolf Get Trippy for Wawa

Blacklist and Golden Wolf Get Trippy for Wawa

By Jennifer Wolfe | Monday, July 7, 2014 at 6:17pm
In 2D, 3D, Commercials | ANIMATIONWorld, Headline News | Geographic Region: North America

NEW YORK -- In collaboration with convenience store giant Wawa, Blacklist animation studio Golden Wolf created two spots celebrating Wawa's Hoagiefest Summer of Love. “Crank” and “Summer” weave a psychedelic summer festival vibe anchored by the Hoagieman, a multitalented and mustachioed purveyor of subs.

The soundtrack by Steve Sherlock, a founding member of pop punk legends Nerfherder, gives each piece an added dose of sunshine. The tracks are the perfect accompaniment to Golden Wolf’s exuberant animation, which was done with a mix of traditional and 3D techniques.

According to Golden Wolf Creative Director Ingi Erlingsson, traditional cel animation was the perfect fit for the brief, and the addition of a 3D camera allowed for the lysergic perspective shifts and transitions that make the spots extra groovy. 

Source: Blacklist


Source URL:https://www.awn.com/news/blacklist-and-golden-wolf-get-trippy-wawa