Aardman Nathan Love Delivers Season’s Greetings for Sprout’s ‘Holidays Unwrapped’
Animation studio Aardman Nathan Love spreads their own unique, charming brand of holiday cheer with a stop-motion and digital-blended series of shorts for NBCUniversal cable network Sprout’s seasonal stunt, “Holidays Unwrapped.”
Co-directed by Aardman Nathan Love’s Native to Noise and Daniel Cohen, the ‘Holidays Unwrapped’ package -- featuring 22 unique deliverables in all -- serves as both station identifications and a celebration of Sprout’s holiday programming with a set of familiar yet fun seasonal elements from snowmen to reindeer to gingerbread houses.
“We wanted to create a charming holiday look and feel to the idents so we used stop-motion animation to bring real props to life,” explained Cohen, who also reveals that each clip merits a closer look. “If you watch carefully, each ident, however short, had a narrative, whether it be jumping gingerbread men or a happy Rudolph -- the intention was pure family enjoyment.”
Completed in just a matter of weeks, the Sprout “Holidays Unwrapped” production represents a true collaboration, pairing Cohen’s stop-motion experience with the design and animation expertise of Native to Noise. “This was a great opportunity for us to showcase our diverse talents and work with one of our favorite clients,” said ECD Joe Burrascano.
“Like the films,” Cohen adds, “it was a lovely experience, with happiness all around!”