Samsung went big for the launch of its Galaxy S4 phone, showing off the device’s menagerie of cool tech features with a 5:00 musical short film. VFX pros a52 handled all 2D and 3D effects on the upbeat boy-meets-girl story, collaborating with HSI Director Joseph Kahn and the creatives at Leo Burnett.

“Hi Hey Hello”follows a head-over-heels college student across UCLA’s campus and late-night frat houses in pursuit of his dream girl – a quest abetted by the young man’s ever-present Galaxy S4.

Established in 1997 as a destination for high-end photo-real visual effects, a52 has become home to the industry’s most innovative and talented artists. The Santa Monica-based boutique full-service studio works in tandem with award-winning editorial company Rock Paper Scissors and design company Elastic. Clients include commercial work for Target, adidas, Chevy and Nike; VFX work on The Social Network; and comprehensive coloring and finishing for the first season of Netflix’s House of Cards.

Source: a52