As part of AWN’s Professional Spotlight series -- a series of exclusive video interviews shot during FMX 2014 -- here is a candid discussion with Carl Rosendahl, PDI Co-founder and Associate Professor, Carnegie Mellon’s Entertainment Technology Center. In the two-part interview, he talks about the challenges of starting and growing PDI, one of the world’s pioneering computer animation studios. He also talks about how the industry’s economic volatility and viability have always been an issue of concern as well as how technology can be both a catalyst and impedance to creativity and good storytelling.

FMX 2015 is coming May 5-8 in Stuttgart, Germany. Visit the FMX website for more information on this year's fantastic program of speakers and sessions.

Produced in collaboration with the FMX Conference on Animation, Effects, Games and Transmedia, AWN has been publishing Professional Spotlight interview videos since 2008. Check out hundreds of video interview segments with some of the industry's leading professionals on the AWNtv FMX Channel.